Want to know why you need an author website
if you write books? You need it to have one of
the most potent book marketing tools at your
disposal – something you may have a hard time
advancing as an author without.
It can help your brand and your books attract
traffic from the search engines. If you have a
website that is written well, organized, easy to
read, easy to navigate and gives enough detail
about yourself and perhaps your books, this in
itself gives search engines the opportunity and a
legitimate reason to list you in their rankings.
Make sure to create strong keywords pertinent to
your site – I recommend using Word Press for
your site creation.
• It holds everything in one spot for you.
• You can put the images and titles of all your
books plus the links to them on one page – peruse
my published books page to see how you can do
this well.
• It makes it so easy to pull in readers from multiple
angles.
• Link to your site through your social media
posts addressed to your friends and relatives.
• Link to it through social media groups geared
toward authors.
• Link to it through any online professional
profiles you create.
• Link to it on book promotion sites.
• Link to it in emails to friends each time you
publish a new book.
It enables you to create a personal connection with
readers.
• List your email address.
• Link to all your social media account pages.
Taking these steps helps readers follow you and
ask questions they may have. Finally, it makes it
easy to run a reader newsletter subscription list
which is the most powerful way to connect to
customers – they read their email every day, more
than they log into their social media accounts and
pay attention to online ads. Hook readers into
giving you their email address and signing up by
offering a free content magnet that may be hard to
resist such as a free book or a free chapter from
one of the books you have written. Issue newsletter
communication for each book you release and each
time you welcome a new subscriber; the key is to
touch base enough without being a pest. These are
all the reasons you need your own site. To visit my
home page, click here.